Looking back, opinions on the impact of Barbie dolls on women in society have been rather mixed. In 2023, about one in five surveyed individuals in Great Britain felt Barbie had a positive impact on women, whereas about one in four said it had a negative impact. Nearly 40 percent of respondents believed the toy had no real impact. When comparing the opinions of men and women, more men felt the doll had had a negative effect.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
YouGov. (August 4, 2023). Perceived impact of Barbie doll toys on women in society in Great Britain in 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1404250/impact-of-barbie-on-society-great-britain/
YouGov. "Perceived impact of Barbie doll toys on women in society in Great Britain in 2023." Chart. August 4, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1404250/impact-of-barbie-on-society-great-britain/
YouGov. (2023). Perceived impact of Barbie doll toys on women in society in Great Britain in 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1404250/impact-of-barbie-on-society-great-britain/
YouGov. "Perceived Impact of Barbie Doll Toys on Women in Society in Great Britain in 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 4 Aug 2023, /statistics/1404250/impact-of-barbie-on-society-great-britain/
YouGov, Perceived impact of Barbie doll toys on women in society in Great Britain in 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1404250/impact-of-barbie-on-society-great-britain/ (last visited July 31, 2026)
Perceived impact of Barbie doll toys on women in society in Great Britain in 2023 [Graph], YouGov, August 4, 2023. [Online]. Available: /statistics/1404250/impact-of-barbie-on-society-great-britain/