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Gross merchandise volume major pop toy brands in China in 2021 (in billion yuan)

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Sources

Release date

June 2022

Region

China

Survey time period

2021

Supplementary notes

One yuan equals to approximately 0.14 U.S. dollars and 0.13 euros (as of August 2023).

Citation formats

GMV of leading pop toy companies China 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 3, 2023

With a GMV of around *** billion yuan, Pop Mart ranked first among leading pop toy players in China in 2021. The Danish toy manufacturing giant Lego ranked second with about *** billion yuan in GMV, accounting for *** percent of the market.

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