According to the source, the total score was calculated based on two factors, the celebrities' income and popularity. The latter depended on the number of mentions in mass media and social media, Yandex and Google search queries, and the number of subscribers on Instagram and YouTube.
A mixed martial artist Khabib Nurmagomedov was the most successful celebrity in Russia based on income and popularity, as calculated between **** and ***. Based on earnings, mentions in mass media and social media, Instagram and YouTube subscribers, and Yandex and Google search queries, Nurmagomedov received a total score of points. Alisher Morgenshtern, a Russian rapper, singer, and blogger, ranked second. He received over ** social media mentions over the period under consideration. A hockey player Alexander Ovechkin had highest earnings among the celebrities in the ranking, at **** million U.S. dollars.
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Forbes. (July 28, 2021). Ranking of most successful celebrities by earnings and popularity in Russia from June 2020 to May 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1256792/most-successful-celebrities-russia/
Forbes. "Ranking of most successful celebrities by earnings and popularity in Russia from June 2020 to May 2021." Chart. July 28, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1256792/most-successful-celebrities-russia/
Forbes. (2021). Ranking of most successful celebrities by earnings and popularity in Russia from June 2020 to May 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1256792/most-successful-celebrities-russia/
Forbes. "Ranking of Most Successful Celebrities by Earnings and Popularity in Russia from June 2020 to May 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jul 2021, /statistics/1256792/most-successful-celebrities-russia/
Forbes, Ranking of most successful celebrities by earnings and popularity in Russia from June 2020 to May 2021 ÌÇÐÄÆƽâ°æ, /statistics/1256792/most-successful-celebrities-russia/ (last visited July 24, 2026)
Ranking of most successful celebrities by earnings and popularity in Russia from June 2020 to May 2021 [Graph], Forbes, July 28, 2021. [Online]. Available: /statistics/1256792/most-successful-celebrities-russia/
