According to a survey conducted in Brazil in 2024, around ** percent of respondents stated that the main reason for K-pop's popularity within the country was because the music itself is good. Other common reasons included its outstanding performances and the personal charm of the singers.
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Korean Foundation for International Cultural Exchange. (March 31, 2025). Main reasons for South Korean pop music's (K-pop) popularity in Brazil as of December 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/960181/south-korea-reasons-for-kpop-popularity-in-brazil/
Korean Foundation for International Cultural Exchange. "Main reasons for South Korean pop music's (K-pop) popularity in Brazil as of December 2024." Chart. March 31, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/960181/south-korea-reasons-for-kpop-popularity-in-brazil/
Korean Foundation for International Cultural Exchange. (2025). Main reasons for South Korean pop music's (K-pop) popularity in Brazil as of December 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/960181/south-korea-reasons-for-kpop-popularity-in-brazil/
Korean Foundation for International Cultural Exchange. "Main Reasons for South Korean Pop Music's (K-pop) Popularity in Brazil as of December 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Mar 2025, /statistics/960181/south-korea-reasons-for-kpop-popularity-in-brazil/
Korean Foundation for International Cultural Exchange, Main reasons for South Korean pop music's (K-pop) popularity in Brazil as of December 2024 ÌÇÐÄÆƽâ°æ, /statistics/960181/south-korea-reasons-for-kpop-popularity-in-brazil/ (last visited July 29, 2026)
Main reasons for South Korean pop music's (K-pop) popularity in Brazil as of December 2024 [Graph], Korean Foundation for International Cultural Exchange, March 31, 2025. [Online]. Available: /statistics/960181/south-korea-reasons-for-kpop-popularity-in-brazil/
