Russia: most popular messengers on social media 2021| ��ƽ��

Usage index of social media messengers in Russia in 2021

Characteristic	Share of mentions in social media
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Source

Release date

2021

More information

Region

Russia

Survey time period

July 2021

Number of respondents

1,600 respondents

Age group

14 years and older

Method of interview

Online survey

Supplementary notes

The usage index was defined by the source as the percentage of those who have installed the messenger but do not use it deducted from the percentage of those who have installed the messenger and use it.

Citation formats

In 2021, WhatsApp was the most popular social media messenger in Russia, with a usage index of ** percent. The usage index of one of WhatsApp's main competitors in the region - Telegram, was at ** percent. Viber ranked third, used by nearly *** of Russians who had it installed on their devices.

WhatsApp in Russia

As of August 2021, WhatsApp accounted for the largest volume of monthly active users at nearly ** million users in Russia, which was more than twice as much as the monthly reach of its Russian analog – Telegram. Furthermore, it was the most used messenger application during the self-isolation period in the country exceeding *** million views on March 17, 2020. The number of WhatsApp users was projected to reach **** million by 2025.

Social media usage during the pandemic in Russia

In 2020, significant traffic growth on social media platforms was attributed to the COVID-19 outbreak. As of April 2020, messengers were the most popular means of communication, as per over ** percent of respondents who worked remotely. Of roughly ** percent of Russians who reported more frequent usage of social messengers after the pandemic, nearly ** percent meant to keep the usage levels at the same extent after the abolition of restrictions.