respondents who experienced South Korean drama content; top-ranked answer only
Method of interview
Online panel
Supplementary notes
This survey was conducted in the following 28 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Kazakhstan, Australia, Hong Kong, Philippines, United States, Canada, Mexico, Brazil, Argentina, United Kingdom, France, Italy, Spain, Germany, Russia, Turkey, United Arab Emirates, Saudi Arabia, South Africa, and Egypt.
Original question: "What do you think is the biggest factor working in favor of Korean dramas?"
According to a survey conducted across 28 countries in 2024, around **** percent of respondents stated that they considered well-structured and solid stories to be a leading reason for the popularity of K-dramas worldwide. Other commonly reported reasons included the range of genres and topics covered as well as attractive actors.
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Korean Foundation for International Cultural Exchange. (March 31, 2025). Leading reasons for the popularity of South Korean dramas (K-dramas) worldwide as of December 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1468570/south-korea-reasons-for-k-drama-popularity-worldwide/
Korean Foundation for International Cultural Exchange. "Leading reasons for the popularity of South Korean dramas (K-dramas) worldwide as of December 2024." Chart. March 31, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1468570/south-korea-reasons-for-k-drama-popularity-worldwide/
Korean Foundation for International Cultural Exchange. (2025). Leading reasons for the popularity of South Korean dramas (K-dramas) worldwide as of December 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1468570/south-korea-reasons-for-k-drama-popularity-worldwide/
Korean Foundation for International Cultural Exchange. "Leading Reasons for The Popularity of South Korean Dramas (K-dramas) Worldwide as of December 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Mar 2025, /statistics/1468570/south-korea-reasons-for-k-drama-popularity-worldwide/
Korean Foundation for International Cultural Exchange, Leading reasons for the popularity of South Korean dramas (K-dramas) worldwide as of December 2024 ÌÇÐÄÆƽâ°æ, /statistics/1468570/south-korea-reasons-for-k-drama-popularity-worldwide/ (last visited August 01, 2026)
Leading reasons for the popularity of South Korean dramas (K-dramas) worldwide as of December 2024 [Graph], Korean Foundation for International Cultural Exchange, March 31, 2025. [Online]. Available: /statistics/1468570/south-korea-reasons-for-k-drama-popularity-worldwide/
