Data based on 12 markets studied for the purpose of the report: Australia, Canada, China, France, Germany, India, Italy, Russia, Spain, Switzerland, the UK and the U.S.; all 12 combined account for 73 percent of total global ad spend.
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Telecommunications industry ad spend worldwide 2020, by medium
Digital advertising spending accounted for **** percent of total telecommunications industry advertising spending worldwide in 2020. TV followed with **** percent of spending, while radio completed the top three with *** percent.
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Touchpoint News. (March 23, 2021). Distribution of telecommunications industry advertising spending worldwide in 2020, by medium [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 16, 2026, from /statistics/1255101/telecommunications-ad-spend-worldwide-medium/
Touchpoint News. "Distribution of telecommunications industry advertising spending worldwide in 2020, by medium." Chart. March 23, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 16, 2026. /statistics/1255101/telecommunications-ad-spend-worldwide-medium/
Touchpoint News. (2021). Distribution of telecommunications industry advertising spending worldwide in 2020, by medium. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 16, 2026. /statistics/1255101/telecommunications-ad-spend-worldwide-medium/
Touchpoint News. "Distribution of Telecommunications Industry Advertising Spending Worldwide in 2020, by Medium." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 23 Mar 2021, /statistics/1255101/telecommunications-ad-spend-worldwide-medium/
Touchpoint News, Distribution of telecommunications industry advertising spending worldwide in 2020, by medium ÌÇÐÄÆÆ½â°æ, /statistics/1255101/telecommunications-ad-spend-worldwide-medium/ (last visited July 16, 2026)
Distribution of telecommunications industry advertising spending worldwide in 2020, by medium [Graph], Touchpoint News, March 23, 2021. [Online]. Available: /statistics/1255101/telecommunications-ad-spend-worldwide-medium/