
Petroc Taylor
Research expert covering global developments in the use of data
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The Telefónica-owned Movistar was the telecommunications brand that generated the highest revenue in Spain, reaching 14.5 billion euros in 2021. The Spanish brand reportedly held over 33 percent of the total telephony market share in the European country in 2020. The French multinational Orange and the British operator Vodafone the French multinational Orange ranked second and third respectively, with around 5.5 and 4.9 billion euros that same year.
Movistar is a brand owned by the Spanish multinational telecommunications enterprise Telefónica. It operates in Spain and Latin America under the Movistar-name, but as O2 in other countries such as Germany or the United Kingdom. The number of employees in the brand’s Spanish branch reached its lowest point in 2018 at 20.7 thousand professionals.
There was a continuous year-on-year increase in computer ownership in Spain, from 55.9 percent in 2006 to 78.4 percent in 2017. It could be seen, that an analogous trend was observed for internet and broadband access. Smartphone use also increased in Spain. In December 2018, the monthly penetration rate of mobile phone users reached around 114.4 mobile phone users per 100 inhabitants in Spain.
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* For commercial use only
Basic Account
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Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.