Lower-tier cities here refer to tier-3 cities and below.
The survey was conducted among 54.96 percent male respondents and 45.04 percent female respondents. More than 90 percent of the respondents aged between 21 and 50 years.
Around 75.72 percent of respondents received secondary education or below. Around 75.12 percent of respondents earned monthly salary of 5,000 yuan or below.
One yuan is equal to 0.15 U.S. dollars and 0.13 euros (as of July 2021).
Citation formats
Most bought FMCG among small town consumers in China 2020, by category
According to a survey among China's lower-tier consumers in *, around ** percent of respondents said that they bought rice, grain, and oil, among all fast-moving consumer goods. Meanwhile, approximately ** percent of respondents purchased skincare products. Daily necessities accounted for over ** percent of the total FMCG consumption.
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CBNData. (September 28, 2020). Share of consumers from lower-tier market who bought fast-moving consumer goods (FMCG) in China as of August 2020, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1250605/china-share-of-lower-tier-market-consumers-purchased-fmcg-by-type/
CBNData. "Share of consumers from lower-tier market who bought fast-moving consumer goods (FMCG) in China as of August 2020, by category." Chart. September 28, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1250605/china-share-of-lower-tier-market-consumers-purchased-fmcg-by-type/
CBNData. (2020). Share of consumers from lower-tier market who bought fast-moving consumer goods (FMCG) in China as of August 2020, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1250605/china-share-of-lower-tier-market-consumers-purchased-fmcg-by-type/
CBNData. "Share of Consumers from Lower-tier Market Who Bought Fast-moving Consumer Goods (Fmcg) in China as of August 2020, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Sep 2020, /statistics/1250605/china-share-of-lower-tier-market-consumers-purchased-fmcg-by-type/
CBNData, Share of consumers from lower-tier market who bought fast-moving consumer goods (FMCG) in China as of August 2020, by category ÌÇÐÄÆƽâ°æ, /statistics/1250605/china-share-of-lower-tier-market-consumers-purchased-fmcg-by-type/ (last visited August 04, 2026)
Share of consumers from lower-tier market who bought fast-moving consumer goods (FMCG) in China as of August 2020, by category [Graph], CBNData, September 28, 2020. [Online]. Available: /statistics/1250605/china-share-of-lower-tier-market-consumers-purchased-fmcg-by-type/
