Average monthly expenditure on fast-moving consumer goods (FMCG) among consumers from lower-tier market in China as of August 2020, by household size
(in yuan)
Characteristic
Share of respondents
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Lower-tier cities here refer to tier-3 cities and below.
The survey was conducted among 54.96 percent male respondents and 45.04 percent female respondents. More than 90 percent of the respondents aged between 21 and 50 years.
Around 75.72 percent of respondents received secondary education or below. Around 75.12 percent of respondents earned monthly salary of 5,000 yuan or below.
One yuan is equal to 0.15 U.S. dollars and 0.13 euros (as of July 2021).
Citation formats
Monthly spending on FMCG among small town consumers in China 2020, by household size
According to a survey among China's lower-tier consumers in August 2020, consumers living in two-person households spent on average yuan on fast-moving consumer goods, the highest among all household sizes. In comparison, respondents who lived in three-person households spent only yuan monthly on FMCG.
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CBNData. (September 28, 2020). Average monthly expenditure on fast-moving consumer goods (FMCG) among consumers from lower-tier market in China as of August 2020, by household size (in yuan) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1243532/china-monthly-expenditure-on-fmcg-among-lower-tier-market-consumers-by-household-size/
CBNData. "Average monthly expenditure on fast-moving consumer goods (FMCG) among consumers from lower-tier market in China as of August 2020, by household size (in yuan)." Chart. September 28, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1243532/china-monthly-expenditure-on-fmcg-among-lower-tier-market-consumers-by-household-size/
CBNData. (2020). Average monthly expenditure on fast-moving consumer goods (FMCG) among consumers from lower-tier market in China as of August 2020, by household size (in yuan). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1243532/china-monthly-expenditure-on-fmcg-among-lower-tier-market-consumers-by-household-size/
CBNData. "Average Monthly Expenditure on Fast-moving Consumer Goods (Fmcg) among Consumers from Lower-tier Market in China as of August 2020, by Household Size (in Yuan)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Sep 2020, /statistics/1243532/china-monthly-expenditure-on-fmcg-among-lower-tier-market-consumers-by-household-size/
CBNData, Average monthly expenditure on fast-moving consumer goods (FMCG) among consumers from lower-tier market in China as of August 2020, by household size (in yuan) ÌÇÐÄÆƽâ°æ, /statistics/1243532/china-monthly-expenditure-on-fmcg-among-lower-tier-market-consumers-by-household-size/ (last visited August 05, 2026)
Average monthly expenditure on fast-moving consumer goods (FMCG) among consumers from lower-tier market in China as of August 2020, by household size (in yuan) [Graph], CBNData, September 28, 2020. [Online]. Available: /statistics/1243532/china-monthly-expenditure-on-fmcg-among-lower-tier-market-consumers-by-household-size/
