Lower-tier cities here refer to tier-3 cities and below.
The survey was conducted among 54.96 percent male respondents and 45.04 percent female respondents. More than 90 percent of the respondents aged between 21 and 50 years.
Around 75.72 percent of respondents received secondary education or below. Around 75.12 percent of respondents earned monthly salary of 5,000 yuan or below.
One yuan is equal to 0.15 U.S. dollars and 0.13 euros (as of July 2021).
Citation formats
Share of offline lower-tier market FMCG consumers in China 2020, by channel
According to a survey among China's lower-tier consumers in August 2020, around **** percent of respondents purchased food and daily necessities in supermarkets. In comparison, about **** percent of respondents said they bought FMCG in convenience stores, such as 7-Eleven.
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CBNData. (September 28, 2020). Share of consumers from lower-tier market who bought fast-moving consumer goods (FMCG) in physical stores in China as of August 2020, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1250639/china-leading-offline-shopping-channels-for-fmcg-among-lower-tier-market-consumers/
CBNData. "Share of consumers from lower-tier market who bought fast-moving consumer goods (FMCG) in physical stores in China as of August 2020, by channel." Chart. September 28, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1250639/china-leading-offline-shopping-channels-for-fmcg-among-lower-tier-market-consumers/
CBNData. (2020). Share of consumers from lower-tier market who bought fast-moving consumer goods (FMCG) in physical stores in China as of August 2020, by channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1250639/china-leading-offline-shopping-channels-for-fmcg-among-lower-tier-market-consumers/
CBNData. "Share of Consumers from Lower-tier Market Who Bought Fast-moving Consumer Goods (Fmcg) in Physical Stores in China as of August 2020, by Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Sep 2020, /statistics/1250639/china-leading-offline-shopping-channels-for-fmcg-among-lower-tier-market-consumers/
CBNData, Share of consumers from lower-tier market who bought fast-moving consumer goods (FMCG) in physical stores in China as of August 2020, by channel ÌÇÐÄÆƽâ°æ, /statistics/1250639/china-leading-offline-shopping-channels-for-fmcg-among-lower-tier-market-consumers/ (last visited August 05, 2026)
Share of consumers from lower-tier market who bought fast-moving consumer goods (FMCG) in physical stores in China as of August 2020, by channel [Graph], CBNData, September 28, 2020. [Online]. Available: /statistics/1250639/china-leading-offline-shopping-channels-for-fmcg-among-lower-tier-market-consumers/
