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Fastest-growing FMCG brands in rural areas based on consumer reach points (CRP) growth in Vietnam in 2020

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Source

Release date

June 2021

Region

Vietnam

Survey time period

2020

Supplementary notes

According to the source, consumer reach points (CRP) is determined based on: how many households are buying a brand, how often and how this compares across countries, categories, competitors.

Citation formats

Fastest-growing FMCG brands in rural areas based on CRP growth Vietnam 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 1, 2021
In 2020, Omachi was the fastest-growing FMCG brand in rural areas in Vietnam, having a consumer reach points (CRP) growth rate of **** percent, followed by Meizan with a CRP growth rate of **** percent. Omachi is one of the best-selling instant noodle brands in Vietnam.
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