According to the source, consumer reach points of each brand was calculated by multiplying three numbers:
- Penetration
- Population
- Consumer choice
The measurement was then weighted by actual population to calculate the brand's reach. As well as a clear picture of the size of its global footprint, this reveals where the brand has opportunities to grow its penetration and its frequency.
Citation formats
Popular home care brands Thailand 2022, by consumer reach points
In 2022, Hygiene brand earned *** million consumer reach points among other home care brands in Thailand, following by Downy and Sunlight brand. In that same year, around **** percent of Thai households bought Hygiene products.
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Kantar Worldpanel. (July 5, 2023). Leading home care brands in Thailand in 2022, by consumer reach points (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1401920/thailand-preferred-home-care-brands-by-consumer-reach-points/
Kantar Worldpanel. "Leading home care brands in Thailand in 2022, by consumer reach points (in millions)." Chart. July 5, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1401920/thailand-preferred-home-care-brands-by-consumer-reach-points/
Kantar Worldpanel. (2023). Leading home care brands in Thailand in 2022, by consumer reach points (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1401920/thailand-preferred-home-care-brands-by-consumer-reach-points/
Kantar Worldpanel. "Leading Home Care Brands in Thailand in 2022, by Consumer Reach Points (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Jul 2023, /statistics/1401920/thailand-preferred-home-care-brands-by-consumer-reach-points/
Kantar Worldpanel, Leading home care brands in Thailand in 2022, by consumer reach points (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1401920/thailand-preferred-home-care-brands-by-consumer-reach-points/ (last visited July 29, 2026)
Leading home care brands in Thailand in 2022, by consumer reach points (in millions) [Graph], Kantar Worldpanel, July 5, 2023. [Online]. Available: /statistics/1401920/thailand-preferred-home-care-brands-by-consumer-reach-points/
