The survey question was phrased by the source as follows: "In which of the following categories have you purchased a luxury brand or service within the past year?"
Citation formats
Luxury watches purchasing frequency in North America Q4 2020 - Q3 2025
According to the results of a survey ran among affluent and high net worth individuals in the third quarter of 2025, about ** percent of luxury consumers in North America had made at least one luxury watch purchase in the past year. The share of luxury consumers who had made multiple purchases of luxury watches in this time period stood at around ** percent.
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Altiant. (October 1, 2025). Frequency of luxury watch purchases among affluent consumers in North America from 4th quarter 2020 to 3rd quarter 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1281142/luxury-watches-purchasing-frequency-north-america/
Altiant. "Frequency of luxury watch purchases among affluent consumers in North America from 4th quarter 2020 to 3rd quarter 2025." Chart. October 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1281142/luxury-watches-purchasing-frequency-north-america/
Altiant. (2025). Frequency of luxury watch purchases among affluent consumers in North America from 4th quarter 2020 to 3rd quarter 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1281142/luxury-watches-purchasing-frequency-north-america/
Altiant. "Frequency of Luxury Watch Purchases among Affluent Consumers in North America from 4th Quarter 2020 to 3rd Quarter 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Oct 2025, /statistics/1281142/luxury-watches-purchasing-frequency-north-america/
Altiant, Frequency of luxury watch purchases among affluent consumers in North America from 4th quarter 2020 to 3rd quarter 2025 ÌÇÐÄÆƽâ°æ, /statistics/1281142/luxury-watches-purchasing-frequency-north-america/ (last visited July 24, 2026)
Frequency of luxury watch purchases among affluent consumers in North America from 4th quarter 2020 to 3rd quarter 2025 [Graph], Altiant, October 1, 2025. [Online]. Available: /statistics/1281142/luxury-watches-purchasing-frequency-north-america/
