The survey question was phrased by the source as follows: "In which of the following categories have you purchased a luxury brand or service within the past year?"
*Survey included consumers in France, Germany, Switzerland, Italy, and the United Kingdom.Â
Citation formats
Luxury watches purchasing frequency in Europe Q4 2020 - Q3 2025
According to the results of a survey conducted in the third quarter of 2025 among affluent and high net worth individuals, around *percent of respondents in Europe had made multiple purchases of luxury watches over the past year. This represents a sharp decline from the third-quarter results from two years ago, in which nearly **Â percent of respondents indicated the same consumption behavior.
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Altiant. (October 1, 2025). Frequency of luxury watch purchases among affluent consumers in Europe from 4th quarter 2020 to 3rd quarter 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1281125/luxury-watches-purchasing-frequency-europe/
Altiant. "Frequency of luxury watch purchases among affluent consumers in Europe from 4th quarter 2020 to 3rd quarter 2025." Chart. October 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1281125/luxury-watches-purchasing-frequency-europe/
Altiant. (2025). Frequency of luxury watch purchases among affluent consumers in Europe from 4th quarter 2020 to 3rd quarter 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1281125/luxury-watches-purchasing-frequency-europe/
Altiant. "Frequency of Luxury Watch Purchases among Affluent Consumers in Europe from 4th Quarter 2020 to 3rd Quarter 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Oct 2025, /statistics/1281125/luxury-watches-purchasing-frequency-europe/
Altiant, Frequency of luxury watch purchases among affluent consumers in Europe from 4th quarter 2020 to 3rd quarter 2025 ÌÇÐÄÆƽâ°æ, /statistics/1281125/luxury-watches-purchasing-frequency-europe/ (last visited July 25, 2026)
Frequency of luxury watch purchases among affluent consumers in Europe from 4th quarter 2020 to 3rd quarter 2025 [Graph], Altiant, October 1, 2025. [Online]. Available: /statistics/1281125/luxury-watches-purchasing-frequency-europe/
