* Calculated manually by deducting other categories from 100 percent.
The study considered advertising on the service myTarget, which is a targeting ad service on apps Vkontakte (VK) and Odnoklassniki (Ok.ru) and their mobile web versions in Russia and the CIS.
Citation formats
FMCG video ad share in social media in Russia and CIS 2020, by format
In-stream video ads were the most popular among FMCG brands advertising on social media in Russia and the CIS using the targeting service myTarget by Mail.ru Group. That format accounted for approximately of the total online video ad spend in the fourth quarter of 2020. To compare, the out-stream ad expenditure share reached ** percent.
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My.com. (May 25, 2021). Distribution of video advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1241722/fmcg-video-advertising-share-by-format-russia-cis/
My.com. "Distribution of video advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by format." Chart. May 25, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1241722/fmcg-video-advertising-share-by-format-russia-cis/
My.com. (2021). Distribution of video advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1241722/fmcg-video-advertising-share-by-format-russia-cis/
My.com. "Distribution of Video Advertising Spending in The Fmcg Industry on Mytarget in Russia and The Cis in 4th Quarter 2020, by Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 May 2021, /statistics/1241722/fmcg-video-advertising-share-by-format-russia-cis/
My.com, Distribution of video advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by format ÌÇÐÄÆƽâ°æ, /statistics/1241722/fmcg-video-advertising-share-by-format-russia-cis/ (last visited August 03, 2026)
Distribution of video advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by format [Graph], My.com, May 25, 2021. [Online]. Available: /statistics/1241722/fmcg-video-advertising-share-by-format-russia-cis/
