Share of consumers in the United States that plan to splurge or treat themselves due to the coronavirus (COVID-19) pandemic in 2021, by vaccination adoption
Characteristic
Share of respondents
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The question was phrased by the source as follows:
"With regard to products and services you will spend money on, do you plan to splurge/treat yourself in 2021?"
Citation formats
Share of U.S. consumers that plan to treat themselves 2021, by vaccination adoption
As the end of the coronavirus (COVID-19) pandemic inches closer and large numbers of people are getting vaccinated, many consumers in the United States are planning to indulge themselves when shopping in 2021. As of ***, more than half of fully or partially vaccinated Americans expected to spend extra on leisure products and services in order to treat themselves. Approximately ** percent of individuals, who were not likely to get a vaccine, planned to the same.
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McKinsey & Company. (May 13, 2021). Share of consumers in the United States that plan to splurge or treat themselves due to the coronavirus (COVID-19) pandemic in 2021, by vaccination adoption [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1240851/share-of-us-consumers-that-plan-to-treat-themselves-by-vaccination-adoption/
McKinsey & Company. "Share of consumers in the United States that plan to splurge or treat themselves due to the coronavirus (COVID-19) pandemic in 2021, by vaccination adoption." Chart. May 13, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1240851/share-of-us-consumers-that-plan-to-treat-themselves-by-vaccination-adoption/
McKinsey & Company. (2021). Share of consumers in the United States that plan to splurge or treat themselves due to the coronavirus (COVID-19) pandemic in 2021, by vaccination adoption. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1240851/share-of-us-consumers-that-plan-to-treat-themselves-by-vaccination-adoption/
McKinsey & Company. "Share of Consumers in The United States That Plan to Splurge or Treat Themselves Due to The Coronavirus (Covid-19) Pandemic in 2021, by Vaccination Adoption." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 May 2021, /statistics/1240851/share-of-us-consumers-that-plan-to-treat-themselves-by-vaccination-adoption/
McKinsey & Company, Share of consumers in the United States that plan to splurge or treat themselves due to the coronavirus (COVID-19) pandemic in 2021, by vaccination adoption ÌÇÐÄÆƽâ°æ, /statistics/1240851/share-of-us-consumers-that-plan-to-treat-themselves-by-vaccination-adoption/ (last visited August 01, 2026)
Share of consumers in the United States that plan to splurge or treat themselves due to the coronavirus (COVID-19) pandemic in 2021, by vaccination adoption [Graph], McKinsey & Company, May 13, 2021. [Online]. Available: /statistics/1240851/share-of-us-consumers-that-plan-to-treat-themselves-by-vaccination-adoption/
