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England all-rounder Sam Curran was won by Punjab Kings to become the most expensive player during season ** of the Indian Premier League in 2023. Winning over fierce bidding with Chennai Super Kings, the player was won for *** million rupees. He was closely followed by Australia's Cameron Green for the Mumbai Indians, and Indian batsman K.L. Rahul.

How enormous is the IPL?

Founded in 2008, under the guidance of Board of Control for Cricket in India (BCCI), the Indian Premier League is a professional Twenty20 league with eight teams competing from eight representative cities. In 2019, the winning team netted an estimated million U.S. dollars of an approximate total winning amount of million U.S. dollars. The auctioning of the players is a clear indicator of the monetary expanse of the league. Subsequently, players in the IPL were among the highest paid athletes worldwide in a competitive sports league with minute disparities in the salaries across the various teams in the league.

Brand value of the IPL

It was only a matter of time until the enterprise took off, owing to the massive following of the sport across the country. The imminent increase in viewership was predicted, however the growth in viewership in the last few instalments of the league was unprecedented. Consequently, a plethora of brands approached the league showing an immense increase in the quantity of brands across various product horizons. The advertised brands, which included companies from the product spectrum of cellular phones to paint producing industry, had the luxury of sponsoring both the league and individual teams. The league added extensive brand values to various regional teams in the league.