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Share of advertising spending of the beauty and personal luxury category worldwide in 2020, by medium

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Sources

Release date

February 2021

Region

Worldwide

Survey time period

2020

Supplementary notes

Subcategories included in the beauty and personal luxury are: cosmetics, fragrances, hair care and skin care.
Data measured in 11 markets: Australia, Canada, France, Germany, India, Italy, Russia, Spain, Switzerland, the UK, and the U.S.

Citation formats

Beauty and personal luxury ad spend share worldwide 2020, by medium

Published by ÌÇÐÄÆƽâ°æ Research Department, May 14, 2021
In 2020, advertising spending of the global beauty products and personal luxury category was focused on television ads, with more than ** percent of ad budgets devoted to this medium. Magazines accounted for **** percent of ad expenditures of the beauty category.
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