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Share of consumers who would describe clothing materials as cruel in the United Kingdom (UK) 2021

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Sources

Release date

August 2021

Region

United Kingdom

Survey time period

May 2021

Number of respondents

1,000 respondents

Age group

18-64 years

Special properties

Consumers who say they purchase new clothing and accessories

Supplementary notes

Demographics:
Gender: Female (51%), Male (49%) Age: 18-24 (15%), 25-34 (20%), 35-44 (24%), 45-54 (22%), 55-64 (19%)
Home Region: Scotland (7.8%), North West (11.8%), North East (4.8%), Yorkshire & Humber (8.8%), East of England (8.8%), West Midlands (8.8%), East Midlands (7.8%), Wales (4.8%), Northern Ireland (2.2%), London (12.8%), South East (12.8%), South West (8.8%)

Citation formats

UK consumers' perceptions of clothing materials as cruel in 2021

Published by
Bruna Rocco,
Jul 6, 2022
Over ** percent of UK consumers in a 2021 survey thought that fur was cruel, narrowly beating leather from exotic animals to the material that was most often described as cruel. Considerably more respondents found leather from calves cruel, compared to leather from cows.
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