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Most popular brands on TikTok worldwide in 2022, by number of followers (in millions)

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Source

Release date

June 2022

Region

Worldwide

Survey time period

2022

Special properties

data collected from 900 branded TikTok accounts

Supplementary notes

Figures have been rounded.

Citation formats

Most popular brands on TikTok globally 2022, by number of followers

Published by Thuy D., Jun 8, 2022

In 2022, TikTok's own brand was the most popular brand on its platform, gathering roughly ** million followers worldwide. Netflix and NBA ranked second and third with approximately ** million and ** million followers on the social media platform, respectively.

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TikTok advertising & marketing in the U.S. Amazon advertising in the U.S.TikTokTikTok marketingTikTok in Latin America
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