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Distribution of TikTok users in the United States as of March 2020, by income

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Sources

Release date

May 2020

Region

United States

Survey time period

March 2020

Citation formats

TikTok user ratio in the U.S. 2020, by income

Published by Thuy D., May 28, 2020
As of May 2020, 40.2 percent of TikTok users in the United States had a household income of 100,000 USD and over. In contrast, only 7.2 percent of the social app's U.S. audience had an income of $60k to $75k. TikTok is a video-sharing social networking service founded in 2012 and owned by ByteDance.
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Topics

TikTok marketingDigital advertising in the U.S.Social media advertising and marketing worldwideBrands on social mediaDigital video advertising and marketing worldwide
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