Original question: "An 'influencer' is a person who has a large following on social media, and who often uses their platform to promote and recommend products and services. What type of influencers do you follow on any social media accounts (e.g. Instagram, Twitter, TikTok, Facebook etc.).? Please select all that apply. (% who follow any type"
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Global online population following any type of social media influencer 2021
A July 2021 survey of internet users in leading online markets found that 43 percent of all respondents followed some type of social media influencer. The United Arab Emirates (UAE) was the highest ranking country at 75 percent, followed by Indonesia at 73 percent and India at 71 percent. In contrast, ranking last were Germany at 25 percent and the U.K. at 22 percent influencer follow rate respectively.
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YouGov. (October 22, 2021). Share of internet users in selected countries who follow any type of social media influencer as of July 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1274296/global-internet-user-follow-any-social-media-influencer/
YouGov. "Share of internet users in selected countries who follow any type of social media influencer as of July 2021." Chart. October 22, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1274296/global-internet-user-follow-any-social-media-influencer/
YouGov. (2021). Share of internet users in selected countries who follow any type of social media influencer as of July 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1274296/global-internet-user-follow-any-social-media-influencer/
YouGov. "Share of Internet Users in Selected Countries Who Follow Any Type of Social Media Influencer as of July 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Oct 2021, /statistics/1274296/global-internet-user-follow-any-social-media-influencer/
YouGov, Share of internet users in selected countries who follow any type of social media influencer as of July 2021 ÌÇÐÄÆƽâ°æ, /statistics/1274296/global-internet-user-follow-any-social-media-influencer/ (last visited July 29, 2026)
Share of internet users in selected countries who follow any type of social media influencer as of July 2021 [Graph], YouGov, October 22, 2021. [Online]. Available: /statistics/1274296/global-internet-user-follow-any-social-media-influencer/
