| Characteristic | Share of respondents |
|---|---|
| Free delivery | 53% |
| Coupons & discounts | 41% |
| Reviews from other customers | 35% |
| Easy returns policy | 33% |
| Quick/easy online checkout process | 30% |
| Next-day delivery | 28% |
| Loyalty points | 27% |
| Lots of good comments on social media | 22% |
| Knowing the product is environmentally friendly | 21% |
| Ability to spread payments without interest | 20% |
| Ability to pay with cash on delivery | 18% |
| Exclusive content or services | 15% |
| Guest check-out (with no sign-in required) | 15% |
| Click & Collect delivery | 15% |
| Live-chat box so you can speak to the company | 14% |
| Entry into competitions | 14% |
| Option to use "buy" button on a social network | 12% |
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Source
More information
Region
Worldwide
Survey time period
Q2 2020
Number of respondents
125,195 respondents
Age group
16-64 years
Special properties
internet users
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "When shopping online, which of these features would most increase your likelihood of buying a product?"
The source did not specify the exact release date.
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