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To what degree do you feel comfortable with companies having access to your spending and behavioral data in exchange for your personal convenience and safety/well-being?

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Source

Release date

June 2020

Region

Worldwide

Survey time period

29 May - 8 June 2020

Number of respondents

12,334 respondents

Special properties

Respondents who had an interaction with the sector in the last 6 months

Method of interview

Questionnaire

Supplementary notes

The question was phrased by the source as follows: "To what degree do you feel comfortable with companies having access to your spending and behavioral data in exchange for your personal convenience and safety/well-being?"

Participating countries: Canada, USA, France, Italy, Spain, Germany, UK, China, Mainland China and Hong Kong, Japan, Australia, Brazil.

Citation formats

Consumer attitudes towards sharing of personal data with companies 2020

Published by
Christy Tila,
Apr 13, 2021
A survey in 2020 during the COVID-19 pandemic found that the majority of consumers were happy to share their data with companies if it improved their experience. Meanwhile, the second largest portion at ** percent of users said they did not want to share more data than they already were. Only percent did not have doubts, admitting that they would always share their data with companies.
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