According to a survey conducted in December 2021, six in ** consumers in the United States stated that companies, more than them, benefit from exchanging consumers' personal data. Only ** percent of respondents thought customers were profiting from trading private information.
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Global Data and Marketing Alliance, & Acxiom, & Foresight Factory. (March 28, 2022). Opinion of consumers in the United States on who benefits the most from personal data exchanges as of December 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1368876/us-consumers-businesses-benefit-from-data-exchange/
Global Data and Marketing Alliance, und Acxiom, und Foresight Factory. "Opinion of consumers in the United States on who benefits the most from personal data exchanges as of December 2021." Chart. March 28, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1368876/us-consumers-businesses-benefit-from-data-exchange/
Global Data and Marketing Alliance, Acxiom, Foresight Factory. (2022). Opinion of consumers in the United States on who benefits the most from personal data exchanges as of December 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1368876/us-consumers-businesses-benefit-from-data-exchange/
Global Data and Marketing Alliance, and Acxiom, and Foresight Factory. "Opinion of Consumers in The United States on Who Benefits The Most from Personal Data Exchanges as of December 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Mar 2022, /statistics/1368876/us-consumers-businesses-benefit-from-data-exchange/
Global Data and Marketing Alliance & Acxiom & Foresight Factory, Opinion of consumers in the United States on who benefits the most from personal data exchanges as of December 2021 ÌÇÐÄÆƽâ°æ, /statistics/1368876/us-consumers-businesses-benefit-from-data-exchange/ (last visited July 22, 2026)
Opinion of consumers in the United States on who benefits the most from personal data exchanges as of December 2021 [Graph], Global Data and Marketing Alliance, & Acxiom, & Foresight Factory, March 28, 2022. [Online]. Available: /statistics/1368876/us-consumers-businesses-benefit-from-data-exchange/
