This statistic depicts the share of consumers expecting to purchase more private label goods in the next six months in the United States as of 2018, by generation. As of 2018, ** percent of millennial respondents in the U.S. stated that they planned to buy more private label goods in the next six months.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Beverage Industry Magazine. (December 1, 2018). Share of consumers expecting to purchase more private label goods in the next six months in the United States as of 2018, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/955519/private-label-planned-purchase-share-by-generation-us/
Beverage Industry Magazine. "Share of consumers expecting to purchase more private label goods in the next six months in the United States as of 2018, by generation." Chart. December 1, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/955519/private-label-planned-purchase-share-by-generation-us/
Beverage Industry Magazine. (2018). Share of consumers expecting to purchase more private label goods in the next six months in the United States as of 2018, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/955519/private-label-planned-purchase-share-by-generation-us/
Beverage Industry Magazine. "Share of Consumers Expecting to Purchase More Private Label Goods in The next Six Months in The United States as of 2018, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Dec 2018, /statistics/955519/private-label-planned-purchase-share-by-generation-us/
Beverage Industry Magazine, Share of consumers expecting to purchase more private label goods in the next six months in the United States as of 2018, by generation ÌÇÐÄÆƽâ°æ, /statistics/955519/private-label-planned-purchase-share-by-generation-us/ (last visited July 22, 2026)
Share of consumers expecting to purchase more private label goods in the next six months in the United States as of 2018, by generation [Graph], Beverage Industry Magazine, December 1, 2018. [Online]. Available: /statistics/955519/private-label-planned-purchase-share-by-generation-us/
