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Market share of manufacturer's brands and private labels in Germany from 2013 to 2020

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Source

Release date

April 2021

Region

Germany

Survey time period

2013 to 2020

Supplementary notes

Marktanteile von Hersteller- und Handelsmarken in Deutschland in den Jahren 2013 bis 2020

Citation formats

Manufacturer's brands and private labels' market share Germany 2013-2020

Published by
F. Watty,
May 21, 2021
Added value private labels made up almost ** percent of the German grocery retail (fresh food excluded) market in 2020. Almost ** percent went to manufacturer's brands. Overall, private labels accounted for **** percent of the German grocery market, an all-time low considering the years 2013 to 2020.
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Topics

Private label market in the UKPrivate label market in the U.S.Private label market in CanadaFood industry in the UKPrivate label in Europe
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