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Share of people who regularly buy groceries from discount supermarkets in Germany in 2025, by generation

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Source

Release date

July 2025

Region

Germany

Survey time period

1 July 2024 to 11 June 2025

Number of respondents

35,978 respondents

Age group

18-64 years

Special properties

Residential online population; data aggregates four survey waves.

Supplementary notes

For more information please visit the Global Consumer Survey home page and take a look at our methodology.

Citation formats

Consumers regularly grocery shopping at discounters in Germany 2025, by generation

Published by
F. Watty,
Sep 26, 2025

According to a 2025 survey conducted in Germany, it was especially ** who got their groceries from discount supermarkets on a regular basis, as indicated by close to ** percent of respondents. Among Gen Z, on the other hand, it was about ** percent that shopped at discounters routinely. 

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Discounters in EuropeOnline grocery shopping in the United StatesPrivate label market in the U.S.Supermarkets in the United Kingdom (UK)Online grocery shopping in the United Kingdom (UK)
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