Private label penetration of U.S. grocery retailers' websites, as of March 2022, was highest at Walmart, with a total of 12,133 stock keeping units. It was followed by H-E-B with a total of 10,173 stock keeping units on its website dedicated to private labels.
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eMarketer. (April 12, 2022). Grocery retailers' websites private label penetration in the United States as of March 2022, by number of SKUs [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1327173/us-retailers-websites-private-label-penetration/
eMarketer. "Grocery retailers' websites private label penetration in the United States as of March 2022, by number of SKUs." Chart. April 12, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1327173/us-retailers-websites-private-label-penetration/
eMarketer. (2022). Grocery retailers' websites private label penetration in the United States as of March 2022, by number of SKUs. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1327173/us-retailers-websites-private-label-penetration/
eMarketer. "Grocery Retailers' Websites Private Label Penetration in The United States as of March 2022, by Number of Skus." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Apr 2022, /statistics/1327173/us-retailers-websites-private-label-penetration/
eMarketer, Grocery retailers' websites private label penetration in the United States as of March 2022, by number of SKUs ÌÇÐÄÆƽâ°æ, /statistics/1327173/us-retailers-websites-private-label-penetration/ (last visited July 26, 2026)
Grocery retailers' websites private label penetration in the United States as of March 2022, by number of SKUs [Graph], eMarketer, April 12, 2022. [Online]. Available: /statistics/1327173/us-retailers-websites-private-label-penetration/
