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Revenue of online discount and cashback programs in Brazil in 2019 and 2020 (in billion Brazilian reals)

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Sources

Release date

January 2021

Region

Brazil

Survey time period

2019 and 2020

Supplementary notes

* The ÌÇÐÄÆƽâ°æ estimate is based on values in 2020 and the compound annual growth rate from 2019 to 2020 of 50%, which were provided by the source. An exponential development of the market was assumed.

Citation formats

Brazil: revenue of online discount and cashback platforms 2020

Published by
Yihan Ma,
Jan 26, 2021
In 2020, the revenue generated by online discount and cashback platforms in Brazil amounted to * Brazilian reals. This is ** percent more than the ** real-revenue recorded a year earlier. While online discount programs offer special prices and deals, cashback consists of reward programs that allow e-shoppers to receive partial refunds for some of their purchases made through the internet. Altogether, Brazil accounted for over ** percent of the e-commerce market in Latin America and the Caribbean.
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