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Private label's value share of retail worldwide in 2019, by region
Store brands' value share of global retail in 2019, by region
Store brands accounted for **** percent of North American retail sales in 2019. In Europe, private label goods had a value share of **** percent that year. Private label or store brand products are those manufactured by one company for sale under another company's brand.
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* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 99 users
Talk to sales for pricing
- Free + Premium Statistics
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Nielsen. (February 1, 2021). Private label's value share of retail worldwide in 2019, by region [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1069991/private-label-value-market-share-worldwide-by-region/
Nielsen. "Private label's value share of retail worldwide in 2019, by region." Chart. February 1, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1069991/private-label-value-market-share-worldwide-by-region/
Nielsen. (2021). Private label's value share of retail worldwide in 2019, by region. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1069991/private-label-value-market-share-worldwide-by-region/
Nielsen. "Private Label's Value Share of Retail Worldwide in 2019, by Region." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Feb 2021, /statistics/1069991/private-label-value-market-share-worldwide-by-region/
Nielsen, Private label's value share of retail worldwide in 2019, by region ÌÇÐÄÆƽâ°æ, /statistics/1069991/private-label-value-market-share-worldwide-by-region/ (last visited July 29, 2026)
Private label's value share of retail worldwide in 2019, by region [Graph], Nielsen, February 1, 2021. [Online]. Available: /statistics/1069991/private-label-value-market-share-worldwide-by-region/
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