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Most popular business-to-consumer (B2C) e-commerce models in Brazil in 2021

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Sources

Release date

May 2021

Region

Brazil

Survey time period

May 2021*

Number of respondents

156 industry businesspeople

Supplementary notes

* The source does not provide the exact date of data collection. The date of survey given is the month of publication.

Multiple answers were possible.

Citation formats

Main B2C e-commerce models in Brazil 2021

Published by
Yihan Ma,
Nov 29, 2021
Direct-to-consumer (D2C) is the most popular business model among e-commerce businesspeople in Brazil. According to a May 2021 survey, almost half of the industry executives interviewed (**** percent) said their company sold products to final consumers through an online store, without intermediaries. The second main sales channel was B2B2C – i.e. selling products to the final consumer through marketplaces – with **** percent of respondents. Traditional B2B, where manufacturing businesses sell to distributors or retailers before reaching final consumers, was used by **** percent of respondents.
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