*Forecast. Figures are estimates based on past internal data collected by the source. Including data of related businesses. Excluding EC malls and business transactions through intermediaries.
100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022. Values have been rounded.
In 2019, the digital direct-to-consumer (D2C) market in Japan was estimated to exceed ** Japanese yen for the first time. With more businesses establishing an online shop in Japan, it was forecasted that distributors would increase direct transactions without going through an intermediary such as online shopping malls or marketplaces.
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Ureru Net Advertising. (September 8, 2020). Digital direct-to-consumer (D2C) market size in Japan from 2016 to 2019 with forecasts until 2025 (in trillion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1182810/japan-digital-d2c-market-size/
Ureru Net Advertising. "Digital direct-to-consumer (D2C) market size in Japan from 2016 to 2019 with forecasts until 2025 (in trillion Japanese yen)." Chart. September 8, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1182810/japan-digital-d2c-market-size/
Ureru Net Advertising. (2020). Digital direct-to-consumer (D2C) market size in Japan from 2016 to 2019 with forecasts until 2025 (in trillion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1182810/japan-digital-d2c-market-size/
Ureru Net Advertising. "Digital Direct-to-consumer (D2c) Market Size in Japan from 2016 to 2019 with Forecasts until 2025 (in Trillion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Sep 2020, /statistics/1182810/japan-digital-d2c-market-size/
Ureru Net Advertising, Digital direct-to-consumer (D2C) market size in Japan from 2016 to 2019 with forecasts until 2025 (in trillion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/1182810/japan-digital-d2c-market-size/ (last visited July 25, 2026)
Digital direct-to-consumer (D2C) market size in Japan from 2016 to 2019 with forecasts until 2025 (in trillion Japanese yen) [Graph], Ureru Net Advertising, September 8, 2020. [Online]. Available: /statistics/1182810/japan-digital-d2c-market-size/
