In 2020, in the two weeks leading up to and **, Amazon invested ** percent of its advertising budget in promoting gift cards to potential customers. In the same period, the online retailer allocated ** percent of the budget to promote the Amazon Prime business segment.
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Numerator. (October 15, 2020). Share of advertising spending of Amazon leading up to Prime Day in the United States in 2020, by product [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1182391/amazon-ad-spend-prime-day-us-product-share/
Numerator. "Share of advertising spending of Amazon leading up to Prime Day in the United States in 2020, by product." Chart. October 15, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1182391/amazon-ad-spend-prime-day-us-product-share/
Numerator. (2020). Share of advertising spending of Amazon leading up to Prime Day in the United States in 2020, by product. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1182391/amazon-ad-spend-prime-day-us-product-share/
Numerator. "Share of Advertising Spending of Amazon Leading up to Prime Day in The United States in 2020, by Product." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Oct 2020, /statistics/1182391/amazon-ad-spend-prime-day-us-product-share/
Numerator, Share of advertising spending of Amazon leading up to Prime Day in the United States in 2020, by product ÌÇÐÄÆƽâ°æ, /statistics/1182391/amazon-ad-spend-prime-day-us-product-share/ (last visited August 06, 2026)
Share of advertising spending of Amazon leading up to Prime Day in the United States in 2020, by product [Graph], Numerator, October 15, 2020. [Online]. Available: /statistics/1182391/amazon-ad-spend-prime-day-us-product-share/
