In 2020, in the two weeks leading up to October 13 and **, Amazon allocated ** percent of its advertising budget to promoting Prime Day on television. At the same time, the online retailer invested the second largest share of ad dollars into mobile Prime Day ads.
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Derived From Data News. (October 19, 2020). Distribution of advertising spending of Amazon leading up to Prime Day in the United States in 2020, by media [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 06, 2026, from /statistics/1182388/amazon-ad-spend-prime-day-us-media-share/
Derived From Data News. "Distribution of advertising spending of Amazon leading up to Prime Day in the United States in 2020, by media ." Chart. October 19, 2020. ÌÇÐÄÆÆ½â°æ. Accessed August 06, 2026. /statistics/1182388/amazon-ad-spend-prime-day-us-media-share/
Derived From Data News. (2020). Distribution of advertising spending of Amazon leading up to Prime Day in the United States in 2020, by media . ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 06, 2026. /statistics/1182388/amazon-ad-spend-prime-day-us-media-share/
Derived From Data News. "Distribution of Advertising Spending of Amazon Leading up to Prime Day in The United States in 2020, by Media ." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 19 Oct 2020, /statistics/1182388/amazon-ad-spend-prime-day-us-media-share/
Derived From Data News, Distribution of advertising spending of Amazon leading up to Prime Day in the United States in 2020, by media ÌÇÐÄÆÆ½â°æ, /statistics/1182388/amazon-ad-spend-prime-day-us-media-share/ (last visited August 06, 2026)
Distribution of advertising spending of Amazon leading up to Prime Day in the United States in 2020, by media [Graph], Derived From Data News, October 19, 2020. [Online]. Available: /statistics/1182388/amazon-ad-spend-prime-day-us-media-share/