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Advertising spending of the e-commerce sector in Germany from 2019 to 2024 (in million euros)

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Sources

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Release date

November 2024

Region

Germany

Survey time period

2019 to 2023, Jan to Sept 2023, Jan to Sept 2024

Special properties

only above-the-line media

Citation formats

E-commerce ad spend in Germany 2019-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 16, 2025

In the first nine months of 2024, ecommerce players invested *** billion euros in advertising in Germany, up ** percent compared to the same period a year earlier. 

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