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Relation of review importance with an average product price when shopping online in Russia in 2020, by product category*

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Sources

Release date

September 2020

Region

Russia

Survey time period

July 2020

Number of respondents

3,000*

Age group

18 years and older

Special properties

Online shoppers who made at least one online purchase in the past 30 days

Method of interview

Online survey

Supplementary notes

* The survey sample for given categories was as follows
Apparel and footwear: 390
Children's goods 317
Sporting goods: 222
Electronics and household appliances: 471
Cosmetics and perfumes:316
Pet supplies: 259

Citation formats

Russian e-buyers on relation of review importance with an average product price 2020

Published by
Yihan Ma,
Oct 13, 2020
The results showed that pet supplies and cosmetics were the main product categories of goods for which over 95 percent of surveyed consumers stated the importance of reading reviews before purchase if the price for a product would be 2500 Russian rubles and higher. Moreover, almost 95 percent of Russian e-shoppers noted the importance of reading reviews for purchasing sporting equipment in the price range of five thousand Russian rubles and higher.
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