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What do customers do when there are no reviews while shopping online in Russia in 2020, by product category

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Sources

Release date

September 2020

Region

Russia

Survey time period

July 2020

Number of respondents

3,000 respondents

Age group

18 years and older

Special properties

Online shoppers who made at least one online purchase in the past 30 days

Method of interview

Online survey

Citation formats

Russian e-buyers on how to proceed with purchase of the product without review 2020

Published by
Yihan Ma,
Oct 13, 2020
The survey results showed that Russian e-buyers shopping for electronics and pet supplies take other users' reviews into account seriously. Namely, 60 percent of the respondents shopping for such products would check reviews on other websites and over 20 percent would rather choose another product, in case of lack of reviews. Over 30 percent of Russians who shopped online for apparel would proceed with purchase even without a product review and 27 percent preferred to look for another items.
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