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Main factors related to low use of product reviews among Russian e-buyers in 2020

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Sources

Release date

September 2020

Region

Russia

Survey time period

July 2020

Number of respondents

3,000 respondents

Age group

18 years and older

Special properties

Key incentives for writing a review for a product online in Russia in 2020

Method of interview

Online survey

Citation formats

Main factors related to low use of product reviews among Russians 2020

Published by
Yihan Ma,
Oct 13, 2020
In July 2020, 20 percent of respondents stated that they do not check reviews on the product they have previously purchased. Over 15 percent of the surveyed audience revealed having skipped reviews because they do not write them either, spontaneous purchase was the key factor of neglecting reviews written by previous buyers for 15 percent of Russian internet shoppers.
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