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Instagram in Belgium

Instagram, launched in 2010, is a popular social media app that focuses on photo and video sharing, which continues to grow in popularity around the globe. There were approximately **** million Instagram users in Belgium in February 2026, which is **** percent of the country’s total population. Furthermore, Belgian women were more likely to use Instagram than their male counterparts, accounting for ** percent of users. As for age and gender, the majority of users of the social media app were women in the 25 to 34 year age group, followed by women aged between 18 and 24 years. 

From December 2018 to January 2025, the penetration rate of Instagram increased in Belgium by a total of ** percent. In comparison, neighboring country Luxembourg’s penetration rate increased by over ** percent during this same time frame.

Social media in Belgium

There were an estimated **** million social networking users in Belgium in 2025, and this is expected to increase to million users by 2026. In 2024, the penetration rate of active social media users in Belgium was ** percent, compared to 46.6 percent in Luxembourg and nearly ***percent in the Netherlands.