In 2020, nearly every second consumer in Poland used social media to find information about promotions and discounts. Every third respondent was interested in promoting the action of staying at home during the COVID-19 pandemic and information about new products.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Accenture. (May 1, 2020). Information available on social media, which is of particular interest to Polish consumers in 2020 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1134841/poland-information-made-available-on-social-media-interesting-for-consumers/
Accenture. "Information available on social media, which is of particular interest to Polish consumers in 2020." Chart. May 1, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1134841/poland-information-made-available-on-social-media-interesting-for-consumers/
Accenture. (2020). Information available on social media, which is of particular interest to Polish consumers in 2020. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1134841/poland-information-made-available-on-social-media-interesting-for-consumers/
Accenture. "Information Available on Social Media, Which Is of Particular Interest to Polish Consumers in 2020." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 May 2020, /statistics/1134841/poland-information-made-available-on-social-media-interesting-for-consumers/
Accenture, Information available on social media, which is of particular interest to Polish consumers in 2020 ÌÇÐÄÆÆ½â°æ, /statistics/1134841/poland-information-made-available-on-social-media-interesting-for-consumers/ (last visited July 28, 2026)
Information available on social media, which is of particular interest to Polish consumers in 2020 [Graph], Accenture, May 1, 2020. [Online]. Available: /statistics/1134841/poland-information-made-available-on-social-media-interesting-for-consumers/