| Characteristic | Online only | Both online and in brick-and-mortar shops | In brick-and-mortar/physical shops only |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
December 2023
More information
Region
Taiwan
Survey time period
November 9 to 30, 2023
Number of respondents
10,510 respondents
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
Shopping for holiday such as Black Friday, 11.11., Christmas sales, New year's sales etc.
Original question: "Where did you shop/are you planning to shop during the holiday shopping season?"
2,417 respondents aged between 16 and 24 years, 3,245 respondents aged between 25 and 34 years, 2,671 respondents aged between 35 and 44 years, 1,526 respondents aged between 45 and 54 years, 651 respondents aged 55 years and above.
Percentages may not total 100 due to rounding.
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