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Change of significance of particular stages of the purchase path in Poland between 2017 and 2019

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Source

Release date

February 2020

Region

Poland

Survey time period

2017 and 2019

Citation formats

Change of significance of particular stages of the purchase path in Poland 2017-2019

Published by
F. Watty,
Feb 6, 2020
The survey conducted in Poland in 2019 showed that the importance of after-sales service has increased (a change of *** percentage points compared to 2017). This change is a consequence of the increased importance of e-commerce and omnichannel. The importance of the shopping stage has also increased by **** percent, mainly since the customer is increasingly aware of their needs.
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