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As of April 2020, the most visited online shopping platform in Taiwan was Shopee, with million unique visitors monthly. Headquartered in Singapore, Shopee generated a total gross merchandise value of **** billion U.S. dollars in the fourth quarter of 2019.

E-commerce in a pandemic

  The outbreak of coronavirus in early 2020 reshaped the shopping behaviors of consumers in Taiwan in many ways. According to a survey conducted by Rakuten, half of the respondents confirmed that they increased their usage of online shopping during the outbreak. This has meant that despite economic downturn in other areas of the market, many online shopping retailers have benefited from the pandemic.

A competitive market

  The multinational online retailer Shopee overtook PChome to become the most popular online shopping platform among Taiwanese consumers. Compared to the warehouse-style e-commerce model practiced by PChome, Shopee integrated B2C, B2B2C, and C2C suppliers on one website. Therefore, Shopee was able to maintain its supply chain during periods of panic buying. Thanks to its close cooperation with offline outlets, online shopping platform momo also generated nearly ** percent growth in the first four months of 2020.