The numbers provided come from a report that show the online retailers in a ranking, based on their online revenue made in the Netherlands. The source states that the revenue data was compiled on the basis of data provided by retailers and own estimations/research ("educated guess").
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Desktop traffic of leading online fashion retailers in the Netherlands 2017-2019
This statistic shows the total number of desktop visits from the Netherlands of selected online fashion websites (in thousand visits). The listed websites are ranked on the online revenue made in the Netherlands. The Dutch website of Zalando attracted approximately ** million visits in the survey period. H&M attracted considerably less desktop traffic. The H&M app, however, was among the most downloaded apps on Dutch iPhones in October 2018.
Language barriers and the local presence of Amazon seem to be important drivers for online shopping in Europe. Online shoppers from Ireland, Austria and Belgium, for example, seem more likely to buy products from a foreign e-commerce retailer. Chances are less in Poland and the Netherlands, however, as both countries have a strongly developed domestic e-commerce market.
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Twinkle100.nl. (September 20, 2019). Total desktop traffic on the websites of selected online fashion retailers in the Netherlands from 2017 to 2019 (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/942053/desktop-traffic-of-leading-online-fashion-retailers-in-the-netherlands/
Twinkle100.nl. "Total desktop traffic on the websites of selected online fashion retailers in the Netherlands from 2017 to 2019 (in 1,000s)." Chart. September 20, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/942053/desktop-traffic-of-leading-online-fashion-retailers-in-the-netherlands/
Twinkle100.nl. (2019). Total desktop traffic on the websites of selected online fashion retailers in the Netherlands from 2017 to 2019 (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/942053/desktop-traffic-of-leading-online-fashion-retailers-in-the-netherlands/
Twinkle100.nl. "Total Desktop Traffic on The Websites of Selected Online Fashion Retailers in The Netherlands from 2017 to 2019 (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Sep 2019, /statistics/942053/desktop-traffic-of-leading-online-fashion-retailers-in-the-netherlands/
Twinkle100.nl, Total desktop traffic on the websites of selected online fashion retailers in the Netherlands from 2017 to 2019 (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/942053/desktop-traffic-of-leading-online-fashion-retailers-in-the-netherlands/ (last visited August 04, 2026)
Total desktop traffic on the websites of selected online fashion retailers in the Netherlands from 2017 to 2019 (in 1,000s) [Graph], Twinkle100.nl, September 20, 2019. [Online]. Available: /statistics/942053/desktop-traffic-of-leading-online-fashion-retailers-in-the-netherlands/
