The revenue of the animation video streaming market in Japan amounted to billion Japanese yen in 2024. This represents an increase compared to the previous year.
Relevance of streaming for the anime market
Due to its consistent growth, anime streaming has become an increasingly important segment of the anime industry in its domestic market in recent years. The competition between major streaming services has spurred on the Japanese video streaming market and created additional demand for animated content. As a result of its increasing popularity, anime streaming surpassed the animation videogram market in 2018 and the television animation broadcasting market in 2020. Broadcasting being overtaken by streaming is particularly noteworthy, as broadcasting has been a central segment of the anime industry for many decades.
The Japanese video streaming market
Video streaming services have enjoyed an increasing popularity among Japanese consumers in recent years. This is exemplified by the share of people who use subscription video-on-demand (SVOD) services, which showed a significant growth since the mid-2010s. One major factor for this development was the entry of Netflix and Amazon Prime Video into the Japanese market in September 2015, which increased the competition for domestic media companies. Next to Netflix and Amazon Prime Video, leading video-on-demand (VOD) platforms in the Japanese market include TVer, Abema, U-Next, DAZN, Disney+, and Hulu, whose Japanese version is operated by a subsidiary of Nippon TV. In 2020 and 2021, the Japanese on-demand video streaming market also profited from the heightened demand for home entertainment amid the COVID-19 pandemic.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
The Association of Japanese Animations. (March 26, 2026). Revenue of the animation video streaming market in Japan from 2014 to 2024 (in billion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1202552/japan-animation-streaming-market-size/
The Association of Japanese Animations. "Revenue of the animation video streaming market in Japan from 2014 to 2024 (in billion Japanese yen)." Chart. March 26, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1202552/japan-animation-streaming-market-size/
The Association of Japanese Animations. (2026). Revenue of the animation video streaming market in Japan from 2014 to 2024 (in billion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1202552/japan-animation-streaming-market-size/
The Association of Japanese Animations. "Revenue of The Animation Video Streaming Market in Japan from 2014 to 2024 (in Billion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Mar 2026, /statistics/1202552/japan-animation-streaming-market-size/
The Association of Japanese Animations, Revenue of the animation video streaming market in Japan from 2014 to 2024 (in billion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/1202552/japan-animation-streaming-market-size/ (last visited July 26, 2026)
Revenue of the animation video streaming market in Japan from 2014 to 2024 (in billion Japanese yen) [Graph], The Association of Japanese Animations, March 26, 2026. [Online]. Available: /statistics/1202552/japan-animation-streaming-market-size/
