E-commerce was the most popular type of live streaming in China with about *** million users as of December 2025 accounting for about ***percent of the country's internet population. Live streaming commerce is a new format that combines influencer marketing and social experience into a live shopping show on e-commerce platforms. Taobao, Douyin, and Kuaishou were the prominent players in China's live commerce market.
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100ec.cn. (May 7, 2026). Number of live-commerce service users in China from 2018 to 2025 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1301256/china-number-of-live-commerce-users/
100ec.cn. "Number of live-commerce service users in China from 2018 to 2025 (in millions)." Chart. May 7, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1301256/china-number-of-live-commerce-users/
100ec.cn. (2026). Number of live-commerce service users in China from 2018 to 2025 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1301256/china-number-of-live-commerce-users/
100ec.cn. "Number of Live-commerce Service Users in China from 2018 to 2025 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 May 2026, /statistics/1301256/china-number-of-live-commerce-users/
100ec.cn, Number of live-commerce service users in China from 2018 to 2025 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1301256/china-number-of-live-commerce-users/ (last visited July 23, 2026)
Number of live-commerce service users in China from 2018 to 2025 (in millions) [Graph], 100ec.cn, May 7, 2026. [Online]. Available: /statistics/1301256/china-number-of-live-commerce-users/
