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China's re-commerce is taking off. In 2025, the gross merchandise value of China's online second-hand trade reached *** billion yuan, increasing by about **** percent from the year before.

Go used, go green

Young consumers in China are embracing a more environmentally friendly and economical lifestyle by buying second-hand goods. As of 2024, about *** million Chinese have used second-hand e-commerce platforms, an increase from only * million in 2014. The resale of used products on Idle Fish, China's largest re-commerce platform, helped to reduce more than tons of carbon emissions in a year.

One man's trash is another man's treasure

Apart from sustainability, the booming of second-hand e-commerce also makes high-end brands more accessible for ordinary workers. In 2019, China's second-hand luxury app Plum reported a monthly transaction value of more than ** million yuan. The most popular second-hand luxury goods among second-hand treasure hunters were handbags, small leather goods, and clothing.