In 2023, more than ** million people were directly and indirectly employed in China's e-commerce sector, increasing from around **** million in the previous year. E-commerce is a fast-growing business in China and generated over **** trillion GMV in that year.
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100ec.cn. (June 17, 2024). Number of employees in the e-commerce segment in China from 2019 to 2023 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1190522/china-total-e-commerce-sector-employees/
100ec.cn. "Number of employees in the e-commerce segment in China from 2019 to 2023 (in millions)." Chart. June 17, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1190522/china-total-e-commerce-sector-employees/
100ec.cn. (2024). Number of employees in the e-commerce segment in China from 2019 to 2023 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1190522/china-total-e-commerce-sector-employees/
100ec.cn. "Number of Employees in The E-commerce Segment in China from 2019 to 2023 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jun 2024, /statistics/1190522/china-total-e-commerce-sector-employees/
100ec.cn, Number of employees in the e-commerce segment in China from 2019 to 2023 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1190522/china-total-e-commerce-sector-employees/ (last visited July 15, 2026)
Number of employees in the e-commerce segment in China from 2019 to 2023 (in millions) [Graph], 100ec.cn, June 17, 2024. [Online]. Available: /statistics/1190522/china-total-e-commerce-sector-employees/
